Vedaone Karela Juice 500ml

Pavakkai pitlai for Sunday lunch, and the one cousin who always asked for seconds.

• What: Karela (pavakkai, bitter gourd) juice
• Pack: 500 ml bottle
• Brand: Vedaone, by Atrey Pharmaceuticals, Ahmedabad
• Best for: A small measure, diluted in water

What it is

Vedaone is a brand of Atrey Pharmaceuticals Pvt. Ltd., based in Ahmedabad, Gujarat, which makes Ayurvedic, herbal and cosmetic products. Karela is the bitter gourd, pavakkai in Tamil and kakarakaya in Telugu, the vegetable that goes into pitlai, pachadi and crisp fried chips at home.

As a juice it is green, thin and plainly bitter, with none of the tamarind or jaggery that softens it in a kuzhambu. It is measured and diluted rather than poured by the glass. Choosing between Vedaone karela products? The juice for a ready measure; karela powder to whisk into buttermilk; karela jamun juice for bitter with a purple, astringent edge.

Tip: A squeeze of lemon and a pinch of salt in the water takes the edge off without hiding the taste.

Goes well with: Vedaone Karela Powder, Vedaone Karela Jamun Juice, Anil Crystal (Rock) Salt

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