Narasu's Insta Strong Coffee 100g

Hostel shelf, one jar, shared with whoever knocked holding an empty mug.

• What: Instant coffee, strong
• Pack: 100 g
• Brand: Narasu's, Salem, since 1926
• Best for: A quick cup with milk, office and hostel kitchens

What it is

Narasu's has been making coffee in Salem since 1926, when V Lakshmi Narasimhan, 'Narasu', set it up and gave it his name. The brand turns 100 in 2026.

Insta Strong is the instant side of the house: a spoon, a splash of hot water, milk, and a cup in under a minute. It is made for people who like their coffee dark and punchy, even with plenty of milk. Choosing between Narasu's coffees? Insta Strong for everyday strong; Insta Master when you want it extra strong; Udhayam filter coffee for weekends with time for the filter.

Tip: Whisk the coffee and sugar with a spoon of hot water for a minute before adding milk. You get a frothy top, near enough to filter coffee.

Goes well with: Britannia Milk Bikis, A2B Thattai, Narasu's Udhayam Filter Coffee

We offer fast, eco-friendly shipping on all orders. Returns accepted within 14 days in original condition. Customer satisfaction is our priority—contact us for hassle-free support and easy return processing.

Although we do our best to keep product information up to date and correct, ingredients and dietary information may change to due to regulatory updates. Therefore, please always read the label on the product and do not rely solely on the information provided on our website.