Aashirvaad Select Atta 5kg

Phulkas puffing on the open flame, one after another, for whoever sat down first.

• What: Whole wheat atta from Sharbati wheat
• Pack: 5 kg
• Brand: Aashirvaad, from ITC, since 2002
• Best for: Soft chapati, phulka, paratha

Wheat flour, also called godhumai maavu (Tamil) · gothambu podi (Malayalam) · godhi hittu (Kannada) · godhuma pindi (Telugu) · gehun ka atta (Hindi) · kanik / gavhache peeth (Marathi) · ghau no lot (Gujarati) · kanak da atta (Punjabi) · gomer atta (Bengali).

What it is

Aashirvaad is owned by ITC Limited and was launched in 2002. Its atta packs are known for their Madhubani-style art showing rural farming scenes.

Select is the Aashirvaad atta made from Sharbati wheat from Madhya Pradesh, a golden, plump grain that North Indian families have long chosen for chapati. The dough kneads soft and the rotis stay tender after they cool, which matters when they go into a lunch box for the next day. Choosing between Aashirvaad attas? Select for the softest Sharbati rotis; chakki atta for everyday chapati; multigrain for a coarser, nuttier roti.

Tip: Knead with lukewarm water and rest the dough 20 minutes. The rotis puff on the tawa without pressing.

Goes well with: GRB Pure Ghee, Heera Moong Dal Washed, A2B Mango Pickle

Whole wheat flour (atta)

• Wheat

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