777 Garam Masala 165g

The final pinch Amma added with the lid already in her other hand.

• What: Garam masala, ground
• Pack: 165 g
• Brand: 777, Chennai, roots going back to 1933
• Best for: Finishing gravies, biryani, kurma

What it is

The 777 name comes from the licence number the business was given under India's Fruit Products Order, and its roots go back to a Madras hotel opened in 1933. Garam masala is the warm finishing blend, traditionally built on spices such as cinnamon, cloves and cardamom, that goes into a dish near the end.

It is fragrant rather than hot, and a small pinch changes the whole pot. Choosing between masalas? 777 garam masala for finishing any gravy; 777 Biriyani Pulav Masala for the rice pot; 777 Madras Curry Powder for the body of an everyday curry.

Tip: Rub the pinch between your palms as it goes in. The warmth wakes up the smell.

Goes well with: 777 Biriyani Pulav Masala, 777 Ginger Garlic Paste, Daawat Original Basmati

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