Narasu's Pure Instant Coffee 100g

Black coffee from a flask lid in the office cab, before Bangalore traffic began.

• What: Pure instant coffee
• Pack: 100 g
• Brand: Narasu's, Salem, since 1926
• Best for: A quick black or milky cup, no filter needed

What it is

Narasu's was founded in 1926 in Salem, Tamil Nadu, and marks its 100th year in 2026. The company was set up by V Lakshmi Narasimhan, known as 'Narasu', who gave the brand its name.

Pure Instant is the straight coffee in their instant range, with a cleaner, less bitter taste than a chicory blend. It works black as well as with milk. Choosing between Narasu's instant coffees? Pure Instant for a clean cup; Narasu's Insta Strong Coffee for a darker blend; Narasu's Insta Master Extra Strong Coffee for the strongest.

Tip: For a frothy cup, beat a spoon of coffee and sugar with a teaspoon of hot water until pale, then pour hot milk over it.

Goes well with: Britannia Milk Bikis, GRB Town Bus Thenkuzhal Murukku, Narasu's Udhayam Filter Coffee

We offer fast, eco-friendly shipping on all orders. Returns accepted within 14 days in original condition. Customer satisfaction is our priority—contact us for hassle-free support and easy return processing.

Although we do our best to keep product information up to date and correct, ingredients and dietary information may change to due to regulatory updates. Therefore, please always read the label on the product and do not rely solely on the information provided on our website.