777 Crispy Fish Fry Masala 165g

Vanjaram slices on the Sunday tawa, and a fight over the crispiest edges.

• What: Masala coating for fried fish
• Pack: 165 g
• Brand: 777, Chennai, roots going back to 1933
• Best for: Tawa fish fry, meen varuval

What it is

777 started with R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer, brothers whose Hotel Sri Rama Bhavan opened on Thambu Chetty Street in Madras in 1933. Meen varuval, fish fry, is the Tamil way with a good slice of fish: rubbed with a red masala paste and shallow fried until the edges crisp.

This is the masala for that coating. Mixed with a little water and lemon it becomes a thick paste that clings to the fish. Choosing between fish masalas? 777 Crispy Fish Fry for tawa fry; 777 Kerala Fish Curry Masala for a coconut gravy; Annapoorna Fish Curry Masala for a tamarind-style kuzhambu.

Tip: Pat the fish completely dry before the paste goes on. Wet fish steams instead of crisping.

Goes well with: 777 Kerala Fish Curry Masala, Sri Annam Palakaddan Matta Rice, KTC Coconut Oil

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