{"title":"777","description":"\u003ch1\u003e777 Pickles, Podis and Rice Pastes\u003c\/h1\u003e\u003cp\u003eA spoon of 777 pickle turns a plate of curd rice into a meal you actually want. We started carrying it because three customers in one week asked for the same jar by number, not by name. Nobody says seven seven seven out loud; everyone knows what it means.\u003c\/p\u003e\u003ch3\u003eWho they are\u003c\/h3\u003e\u003cp\u003e777 is a Chennai brand, best known for South Indian pickles and thokku sold in glass jars and pouches. Beyond pickles it makes masala blends, ground spices, ready rice pastes and two sarbath syrups. It is a Tamil household name rather than a modern speciality label, and the range reflects that.\u003c\/p\u003e\u003ch3\u003eWhat we stock\u003c\/h3\u003e\u003cp\u003eWe carry priced from EUR 1.89 to EUR 9.99 with a median of EUR 3.89. Nothing reaches EUR 20. Pickles and pastes are the centre of it: pickles, masala blends, ground spices, rice pastes and kuzhambu mixes, thokku and chutney, appalam and papad, sesame and gingelly oils, instant coffee and vermicelli line.\u003c\/p\u003e\u003ch3\u003eHow to choose\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e777 Nannari Sarbath - EUR 5.99\u003c\/strong\u003e - our top 777 line, 47 bottles. A cordial you dilute with cold water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e777 Rose Sarbath 750 ml - EUR 5.99\u003c\/strong\u003e - 38 bottles. The pink one children ask for.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e777 Instant Rice Sevai (Rice Noodles) 200g - EUR 1.89\u003c\/strong\u003e - 17 packs, and the cheapest line in the range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e777 Idli Chilli Powder 165g - EUR 2.49\u003c\/strong\u003e - the dry podi for idli and dosa, mixed with a sesame oil on the plate.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e777 Puliyodharai Rice Paste 300g and 777 Vathal Kuzhambu Rice Paste 300g - EUR 4.49 each\u003c\/strong\u003e - 6 packs each. Stir into hot rice; tamarind rice with no cooking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePickle shelf\u003c\/strong\u003e - 14 jars, the widest single 777 shelf we carry.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eGoes well with\u003c\/h3\u003e\u003cp\u003ePuliyodharai paste wants a bag of rice and an appalam beside it, and idli podi wants a gingelly oil. A jar, a paste, a rice bag and an oil lands most baskets past EUR 50 and delivery goes free from there. If you only want one jar, collect it in Lucan.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrowse:\u003c\/strong\u003e \u003ca href=\"\/collections\/pickles\"\u003epickles podis pastes\u003c\/a\u003e \u003ca href=\"\/collections\/spices-masala\"\u003espices masalas\u003c\/a\u003e \u003ca href=\"\/collections\/millet-ready-eats\"\u003eready mixes instant meals\u003c\/a\u003e \u003ca href=\"\/collections\/healthy-mix\"\u003edrinks health mixes\u003c\/a\u003e\u003c\/p\u003e\u003ch3\u003eQuestions people ask\u003c\/h3\u003e\u003ch4\u003eWhat is 777 pickle?\u003c\/h4\u003e\u003cp\u003e777 is a Chennai brand of South Indian pickles and thokku. We stock 14 of its pickle lines, with prices in the range starting at EUR 1.89.\u003c\/p\u003e\u003ch4\u003eWhat is nannari sarbath?\u003c\/h4\u003e\u003cp\u003eNannari sarbath is a South Indian cordial syrup, diluted with cold water to make a drink. Our 777 Nannari Sarbath is EUR 5.99 and is the brand best seller here.\u003c\/p\u003e\u003ch4\u003eHow do you use a 777 rice paste?\u003c\/h4\u003e\u003cp\u003eStir the paste through hot cooked rice and let it sit for a few minutes. One 300g pack at EUR 4.49 covers several plates.\u003c\/p\u003e\u003ch4\u003eDo you deliver 777 across Ireland?\u003c\/h4\u003e\u003cp\u003eYes, to all 32 counties, free over EUR 50. Each jar carries its own declaration on the back and we will send a photo of it on WhatsApp if you ask.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe jar our customers ask for by number.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"777-nannari-sarbath","title":"777 Nannari Sarbath","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eA roadside sarbath stall in May, lime being squeezed, ice chipped off a block.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Nannari syrup, made from nannari root\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e Bottle of syrup concentrate\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Nannari sarbath with lime, ice or soda\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 goes back to brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer, whose Hotel Sri Rama Bhavan opened on Thambu Chetty Street in Madras in 1933. The name 777 comes from the licence number the business was given under India's Fruit Products Order.\u003c\/p\u003e\n\u003cp\u003eNannari is the root of Hemidesmus indicus, Indian sarsaparilla, and the syrup is dark, sweet and faintly earthy, a bit like vanilla and root beer. It is the drink of summer sarbath stalls near temples. Choosing between 777 sarbaths? Nannari for the classic lime sarbath; rose for pink rose milk; kokum syrup for a sharper, sour drink.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e A pinch of rock salt in the glass, the way the stalls do it, makes the lime sing.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/777-rose-sarbath-750-ml\"\u003e777 Rose Sarbath\u003c\/a\u003e, \u003ca href=\"\/products\/pandit-foods-kokum-syrup-700ml\"\u003ePandit Foods Kokum Syrup\u003c\/a\u003e, \u003ca href=\"\/products\/anil-crystal-rock-salt-1kg\"\u003eAnil Crystal Rock Salt\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":55981590118774,"sku":null,"price":5.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/opb-17.png?v=1766226383"},{"product_id":"777-rose-sarbath-750-ml","title":"777 Rose Sarbath - 750 ml","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eA glass of rose milk from the corner cool-drinks shop on a May afternoon.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Rose sarbath, concentrated rose syrup\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 750 ml bottle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Rose milk, sarbath, falooda\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 was started by brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer, whose Hotel Sri Rama Bhavan opened on Thambu Chetty Street in Madras in 1933. The name 777 comes from the licence number the business was given under India's Fruit Products Order.\u003c\/p\u003e\n\u003cp\u003eThis is the pink syrup behind rose milk, the cold drink of Chennai summers. It is sweet and floral, and a little goes a long way: a bottle makes a lot of glasses. Choosing between sarbaths? Rose for rose milk and falooda; nannari for a cooling lemon-and-water sarbath; kokum for a sour-sweet drink.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e For rose milk, stir the syrup into cold milk, not warm. Warm milk dulls the rose.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/anil-roasted-vermicelli-450g\"\u003eAnil Roasted Vermicelli\u003c\/a\u003e, \u003ca href=\"\/products\/heera-pista-kernel-100g\"\u003eHeera Pista Kernels\u003c\/a\u003e, \u003ca href=\"\/products\/777-nannari-sarbath\"\u003e777 Nannari Sarbath\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":55981591396726,"sku":null,"price":5.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777-Rose-Sarbath-750-ml_1.webp?v=1753294605"},{"product_id":"777-amla-pickle-300g","title":"777 Amla Pickle 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eA bite of nellikai, a sip of water, and suddenly the water tasted sweet.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Amla (nellikai) pickle in oil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Curd rice, rasam rice, a plain dosai\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"opb-aka\"\u003e\u003cem\u003ePickle, also called oorugai (Tamil) · achar (Malayalam, Hindi, Bengali) · uppinakayi (Kannada) · ooragaya (Telugu) · lonche (Marathi) · athanu (Gujarati) · achaar (Punjabi).\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 goes back to Hotel Sri Rama Bhavan on Thambu Chetty Street in Madras, opened in 1933 by brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer. Nellikai urugai is Indian gooseberry, cut and pickled in oil with chilli and spices, the way it is made in Tamil homes when amla is in season.\u003c\/p\u003e\n\u003cp\u003eIt is sour first, then a little bitter, then hot, and a small spoon goes a long way. Choosing between pickles? 777 amla for sharp and sour; 777 cut mango for the everyday classic; 777 lime for a softer tang beside curd rice.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Start with half a teaspoon at the edge of the plate. Amla pickle is sharper than it looks.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/sri-annam-thanjavur-ponni-raw-rice-1kg\"\u003eSri Annam Thanjavur Ponni Raw Rice\u003c\/a\u003e, \u003ca href=\"\/products\/udhaiyam-appalam-225g\"\u003eUdhaiyam Appalam\u003c\/a\u003e, \u003ca href=\"\/products\/777-lime-pickle-300g\"\u003e777 Lime Pickle\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57265943413110,"sku":null,"price":3.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/productimages2_50_1800x1800_d2a965c4-825e-415c-a0aa-23b2d9779d04.png?v=1770733973"},{"product_id":"777-appalam-dia-4-no-3-200g","title":"777 Appalam 4-inch (No. 3) 200g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eCrushing an appalam over sambar rice with your palm, and getting told off for it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Appalam (papad), 4-inch rounds\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 200 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Sambar rice, rasam rice, curd rice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"opb-aka\"\u003e\u003cem\u003eAppalam \/ papad, also called appalam (Tamil) · pappadam (Malayalam) · happala (Kannada) · appadam (Telugu) · papad (Hindi, Marathi, Gujarati, Punjabi) · papor (Bengali).\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003eThe name 777 is the licence number the business was given under India's Fruit Products Order, and its roots go back to a Madras hotel on Thambu Chetty Street in 1933. Appalam is the thin, dried disc made from a lentil flour dough, which puffs up in seconds in hot oil.\u003c\/p\u003e\n\u003cp\u003eThese are the smaller four-inch ones, a few per plate, fried golden and crackly, and crushed over rice by every child. Choosing between appalams? 777 four-inch for everyday lunches; 777 five-inch No 1 for one big appalam each; Udhaiyam Appalam for another everyday Tamil option.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Fry a whole batch at once before lunch and keep them in a dry tin. They stay crisp until dinner.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/777-madras-sambar-powder-165g\"\u003e777 Madras Sambar Powder\u003c\/a\u003e, \u003ca href=\"\/products\/777-madras-rasam-powder-165g\"\u003e777 Madras Rasam Powder\u003c\/a\u003e, \u003ca href=\"\/products\/udhaiyam-toor-dhall-1kg\"\u003eUdhaiyam Toor Dal\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57265943511414,"sku":null,"price":2.29,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777_Appalam_Dia_4_No_3_200g_1800x1800_bffa9b22-5478-4291-b77f-068dde43ad5e.png?v=1770733976"},{"product_id":"777-chettinad-mutton-masala-165g","title":"777 Chettinad Mutton Masala 165g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eA Karaikudi wedding lunch, the mutton kuzhambu so peppery everyone reached for water.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Masala for Chettinad-style mutton\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 165 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Chettinad mutton kuzhambu and varuval\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 has roots going back to 1933, when brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer opened Hotel Sri Rama Bhavan in Madras. Chettinad cooking comes from the Karaikudi area and is known for black pepper, fennel and a slow, patient gravy.\u003c\/p\u003e\n\u003cp\u003eThis masala is made for that mutton gravy: deep, dark and warming rather than just chilli-hot, and best with plain rice. Choosing between mutton masalas? 777 Chettinad for a peppery Karaikudi-style gravy; 777 Village Meat Masala for a rustic curry; Annapoorna Dindigul Mutton Kulambu Masala for the Dindigul style.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Give the mutton time. Pressure cook it first, then let the gravy simmer uncovered until the oil rises to the top.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/777-ginger-garlic-paste-300g\"\u003e777 Ginger Garlic Paste\u003c\/a\u003e, \u003ca href=\"\/products\/heera-black-pepper-whole-100g\"\u003eHeera Black Pepper Whole\u003c\/a\u003e, \u003ca href=\"\/products\/sri-annam-thanjavur-ponni-boiled-rice-1kg\"\u003eSri Annam Thanjavur Ponni Boiled Rice\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57265943609718,"sku":null,"price":2.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777_Chettinad_Mutton_Masala_165g_1800x1800_d0dc48c1-0250-4994-8225-5ae0bfc62a75.png?v=1770733978"},{"product_id":"777-cold-pressed-gingelly-sesame-oil-500ml","title":"777 Cold Pressed Gingelly (Sesame) Oil 500ml","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eA spoon of nallennai over idli podi, mixed with one finger until it shone.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Cold pressed gingelly (sesame) oil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 500 ml bottle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Kuzhambu, podi, pickles, tempering\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContains:\u003c\/strong\u003e Sesame\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"opb-aka\"\u003e\u003cem\u003eSesame, also called nallennai (Tamil) · nallenna (Malayalam) · ellenne (Kannada) · nuvvula nune (Telugu) · til ka tel (Hindi) · teelache tel (Marathi) · tal nu tel (Gujarati) · til da tel (Punjabi) · tiler tel (Bengali).\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003eThe 777 name comes from the licence number the business was given under India's Fruit Products Order, and the family's Madras hotel on Thambu Chetty Street dates back to 1933. Gingelly oil is nallennai, the sesame oil Tamil kitchens use where the oil is meant to be tasted.\u003c\/p\u003e\n\u003cp\u003eThis one is cold pressed, so it smells and tastes clearly of sesame. The 500 ml bottle is a fair size to try before buying a litre. Choosing between oils? Gingelly for kuzhambu, podi and pickles; groundnut for everyday cooking and frying; coconut for Kerala dishes.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Mix it into idli podi until the podi looks like wet sand. That is the right amount.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/777-rice-powder-165gm-dhall\"\u003e777 Rice Powder - Dhall\u003c\/a\u003e, \u003ca href=\"\/products\/suswaad-idli-chilli-powder-sesame-100g\"\u003eSuswaad Idli Chilli Powder (Sesame)\u003c\/a\u003e, \u003ca href=\"\/products\/777-vathal-kuzhambu-rice-paste-300g\"\u003e777 Vathal Kuzhambu Rice Paste\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57265943839094,"sku":null,"price":5.79,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777_Cold_Pressed_Gingelly_Sesame_Oil_500ml_1800x1800_a289b2db-7558-414f-a5cc-7b6115f52484.png?v=1770733979"},{"product_id":"777-cold-pressed-gingelly-sesame-oil-1ltr","title":"777 Cold Pressed Gingelly (Sesame) Oil 1L","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eMango pickle season, the jars lined up, a layer of oil sealing each one.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Cold pressed gingelly (sesame) oil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 1 litre\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, roots in Madras going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Pickles, vathal kuzhambu, podi rice\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContains:\u003c\/strong\u003e Sesame\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"opb-aka\"\u003e\u003cem\u003eSesame, also called nallennai (Tamil) · nallenna (Malayalam) · ellenne (Kannada) · nuvvula nune (Telugu) · til ka tel (Hindi) · teelache tel (Marathi) · tal nu tel (Gujarati) · til da tel (Punjabi) · tiler tel (Bengali).\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777's roots go back to 1933, when brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer opened Hotel Sri Rama Bhavan on Thambu Chetty Street in Madras. The name 777 comes from the licence number the business was given under India's Fruit Products Order.\u003c\/p\u003e\n\u003cp\u003eThis gingelly oil is cold pressed, so it keeps the raw sesame edge and faint bitterness that a vathal kuzhambu or a mango pickle is built on. It is the oil you taste, not just cook in. Choosing between gingelly oils? 777 cold pressed for pickles and finishing; Idhayam for everyday tempering; Nalla Maharaja for the old wood-pressed style.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Pour a fresh spoon over the pickle each time you dip into the jar. Oil on top keeps it from drying out.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/777-vathal-kuzhambu-rice-paste-300g\"\u003e777 Vathal Kuzhambu Paste\u003c\/a\u003e, \u003ca href=\"\/products\/777-garlic-dhall-rice-powder-165g\"\u003e777 Paruppu Podi\u003c\/a\u003e, \u003ca href=\"\/products\/sri-durga-dried-vathal-100g-sundaikai-turkey-berry\"\u003eSri Durga Sundakkai Vathal\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266094997878,"sku":null,"price":9.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777-oil_1800x1800_44ba082b-78bd-4c7b-9236-0fe096947b9e.jpg?v=1770733980"},{"product_id":"777-coriander-leaf-chutney-thokku-300g","title":"777 Coriander Leaf Chutney \/ Thokku 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eA green smear of thokku inside the lunchbox dosai, discovered at the eleven o'clock break.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Kothamalli (coriander leaf) thokku\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Curd rice, dosai, idli, hot rice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 goes back to brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer, whose Hotel Sri Rama Bhavan opened in Madras in 1933. Thokku is a chutney cooked down slowly in oil until it keeps, and kothamalli thokku is the coriander-leaf version, made so the fresh green taste lasts beyond the bunch.\u003c\/p\u003e\n\u003cp\u003eIt is green, sharp, salty and herby, and a teaspoon is plenty. Tamil homes eat it with curd rice, idli and dosai. Choosing between 777 thokkus? Coriander leaf for fresh and herby; Tangy Tomato for sweet-sour; Hot Onion for the strongest kick.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Spread a thin layer inside a dosai before folding it for the lunchbox. It will not make the dosai soggy the way a wet chutney does.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/777-tangy-tomato-chutney-thokku-300g\"\u003e777 Tangy Tomato Chutney \/ Thokku\u003c\/a\u003e, \u003ca href=\"\/products\/sri-annam-idly-rice-1kg\"\u003eSri Annam Idly Rice\u003c\/a\u003e, \u003ca href=\"\/products\/udhaiyam-urid-dal-gota-1kg\"\u003eUdhaiyam Urid Dal \/ Gota\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266095030646,"sku":null,"price":4.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777-CORIANDER-LEAF-CHUTNEYTHOKKU-300G_1800x1800_5a69cdee-df1b-4e3e-993b-374d0789f45c.jpg?v=1770733983"},{"product_id":"777-crispy-fish-fry-masala-165g","title":"777 Crispy Fish Fry Masala 165g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eVanjaram slices on the Sunday tawa, and a fight over the crispiest edges.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Masala coating for fried fish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 165 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Tawa fish fry, meen varuval\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 started with R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer, brothers whose Hotel Sri Rama Bhavan opened on Thambu Chetty Street in Madras in 1933. Meen varuval, fish fry, is the Tamil way with a good slice of fish: rubbed with a red masala paste and shallow fried until the edges crisp.\u003c\/p\u003e\n\u003cp\u003eThis is the masala for that coating. Mixed with a little water and lemon it becomes a thick paste that clings to the fish. Choosing between fish masalas? 777 Crispy Fish Fry for tawa fry; 777 Kerala Fish Curry Masala for a coconut gravy; Annapoorna Fish Curry Masala for a tamarind-style kuzhambu.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Pat the fish completely dry before the paste goes on. Wet fish steams instead of crisping.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/777-kerala-fish-curry-masala-165g\"\u003e777 Kerala Fish Curry Masala\u003c\/a\u003e, \u003ca href=\"\/products\/sri-annam-palakaddan-matta-rice-5kg\"\u003eSri Annam Palakaddan Matta Rice\u003c\/a\u003e, \u003ca href=\"\/products\/ktc-coconut-oil-500ml\"\u003eKTC Coconut Oil\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266095325558,"sku":null,"price":2.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/d0d6995ccd5084e7a3ad1a186252eaed_1800x1800_b68c6b79-b562-4c71-ac56-60791c2ad798.jpg?v=1770733984"},{"product_id":"777-garam-masala-165g","title":"777 Garam Masala 165g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eThe final pinch Amma added with the lid already in her other hand.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Garam masala, ground\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 165 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Finishing gravies, biryani, kurma\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003eThe 777 name comes from the licence number the business was given under India's Fruit Products Order, and its roots go back to a Madras hotel opened in 1933. Garam masala is the warm finishing blend, traditionally built on spices such as cinnamon, cloves and cardamom, that goes into a dish near the end.\u003c\/p\u003e\n\u003cp\u003eIt is fragrant rather than hot, and a small pinch changes the whole pot. Choosing between masalas? 777 garam masala for finishing any gravy; 777 Biriyani Pulav Masala for the rice pot; 777 Madras Curry Powder for the body of an everyday curry.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Rub the pinch between your palms as it goes in. The warmth wakes up the smell.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/777-biriyani-pulav-masala-165g\"\u003e777 Biriyani Pulav Masala\u003c\/a\u003e, \u003ca href=\"\/products\/777-ginger-garlic-paste-300g\"\u003e777 Ginger Garlic Paste\u003c\/a\u003e, \u003ca href=\"\/products\/daawat-original-basmati-2kg\"\u003eDaawat Original Basmati\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266095358326,"sku":null,"price":2.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777GARAMMASALA165GM_1800x1800_8f0ad547-9d69-4f4c-9fc9-289442667ceb.jpg?v=1770733987"},{"product_id":"777-garlic-pickle-300g","title":"777 Garlic Pickle 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003ePickle cloves fished out of the jar one by one, when nobody was watching.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Garlic pickle (poondu urugai)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Curd rice, rasam rice, chapati\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"opb-aka\"\u003e\u003cem\u003ePickle, also called oorugai (Tamil) · achar (Malayalam, Hindi, Bengali) · uppinakayi (Kannada) · ooragaya (Telugu) · lonche (Marathi) · athanu (Gujarati) · achaar (Punjabi).\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 began with brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer and their Hotel Sri Rama Bhavan in Madras, which opened in 1933. Poondu urugai is garlic pickled whole in oil with chilli and spices.\u003c\/p\u003e\n\u003cp\u003eThe cloves soften and mellow as they sit, turning mild and almost sweet, while the oil around them takes on the garlic. A jar lasts a long time, because nobody takes more than a clove or two at once. Choosing between 777 pickles? Garlic for mellow cloves and a spicy oil; Ginger for sharp heat; Cut Mango for the everyday sour classic.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Spoon a little of the pickle oil over plain rasam rice. It carries more garlic than the cloves.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/udhaiyam-ponni-raw-rice-1kg\"\u003eUdhaiyam Ponni Raw Rice\u003c\/a\u003e, \u003ca href=\"\/products\/777-tomato-rasam-paste-300g\"\u003e777 Tomato Rasam Paste\u003c\/a\u003e, \u003ca href=\"\/products\/udhaiyam-appalam-225g\"\u003eUdhaiyam Appalam\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266095653238,"sku":null,"price":3.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/productimages2_56_1800x1800_10ed91f9-924e-4fe1-8909-1b325314cc0e.png?v=1770733989"},{"product_id":"777-ginger-garlic-paste-300g","title":"777 Ginger Garlic Paste 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eThe ammikkal on the back step, and inji poondu being ground before every Sunday curry.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Ginger garlic paste (inji poondu)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Curry bases, biryani, marinades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 was started by brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer, whose Hotel Sri Rama Bhavan opened in Madras in 1933. Ginger garlic paste is the base of almost every meat curry and biryani: fresh ginger and garlic ground together.\u003c\/p\u003e\n\u003cp\u003eWith this jar, a heaped teaspoon replaces the peeling and grinding. It is the step every Sunday curry starts with, and the one most people want to skip. Choosing between pastes? 777 ginger garlic for everyday curries; Shan Ginger Garlic Paste in the bigger 700 g jar for heavy use; Shan Garlic Paste when you want garlic only.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Fry it until the raw smell goes, about a minute, before the tomatoes go in. Otherwise the gravy tastes sharp.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/777-chettinad-mutton-masala-165g\"\u003e777 Chettinad Mutton Masala\u003c\/a\u003e, \u003ca href=\"\/products\/777-country-chicken-masala-165gm\"\u003e777 Country Chicken Masala\u003c\/a\u003e, \u003ca href=\"\/products\/777-madras-chicken-65-masala-165gm\"\u003e777 Madras Chicken 65 Masala\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266095718774,"sku":null,"price":4.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777gingergarlicpaste300g_1800x1800_72b83559-d69e-4e64-bc0c-58a2f4858170.png?v=1770733991"},{"product_id":"777-hot-era-prawn-thoku-masala-165gm","title":"777 Hot Eraal (Prawn) Thokku Masala 165g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003ePrawns from the Kasimedu morning market, cooked down dark and dry by lunchtime.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Masala for eral (prawn) thokku\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 165 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Dry prawn thokku with rice or dosai\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 has roots going back to 1933, when brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer opened Hotel Sri Rama Bhavan on Thambu Chetty Street in Madras. Era, or eral, is Tamil for prawn, and eral thokku is prawns cooked down in onion, tomato and masala until nearly dry.\u003c\/p\u003e\n\u003cp\u003eThis hot masala is made for that dish: thick, clinging and spicy rather than a gravy. Choosing between seafood masalas? 777 Hot Era Thoku for dry prawns; 777 Crispy Fish Fry Masala for tawa fish; 777 Kerala Fish Curry Masala for a coconut gravy.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Add the prawns last and give them only a few minutes. Overcooked prawns turn rubbery long before the masala is done.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/777-crispy-fish-fry-masala-165g\"\u003e777 Crispy Fish Fry Masala\u003c\/a\u003e, \u003ca href=\"\/products\/idhayam-gingelly-sesame-oil-1ltr\"\u003eIdhayam Gingelly (Sesame) Oil\u003c\/a\u003e, \u003ca href=\"\/products\/sri-annam-thanjavur-ponni-boiled-rice-5kg\"\u003eSri Annam Thanjavur Ponni Boiled Rice\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266096210294,"sku":null,"price":2.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/71152c59854b588ec75901604f1ffade_1800x1800_e1ee7cdc-611a-477a-845c-2efc3130f9ce.png?v=1770733993"},{"product_id":"777-hot-onion-pickle-300g","title":"777 Hot Onion Pickle 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eCurd rice at the end of a wedding lunch, one small piece of pickle beside it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Onion pickle, the hot one\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Madras roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Curd rice, dal rice, chapati\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"opb-aka\"\u003e\u003cem\u003ePickle, also called oorugai (Tamil) · achar (Malayalam, Hindi, Bengali) · uppinakayi (Kannada) · ooragaya (Telugu) · lonche (Marathi) · athanu (Gujarati) · achaar (Punjabi).\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 takes its name from the licence number the business was given under India's Fruit Products Order, and its roots go back to a Madras hotel opened in 1933. This onion pickle is cured in oil with chilli and spice, and it is one of the hotter jars on the shelf.\u003c\/p\u003e\n\u003cp\u003eA little goes a long way. The heat cuts straight through cool curd rice or a plate of dal rice, which is exactly where it belongs. Choosing between pickles? Onion for heat, lime for sour and salty, mango ginger for crisp and fresh.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Take a quarter teaspoon the first time. This jar is hotter than it looks.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/sri-annam-thanjavur-ponni-raw-rice-5kg\"\u003eSri Annam Thanjavur Ponni Raw Rice\u003c\/a\u003e, \u003ca href=\"\/products\/777-appalam-dia-4-no-3-200g\"\u003e777 Appalam No 3\u003c\/a\u003e, \u003ca href=\"\/products\/elai-vadam-plain-100g\"\u003eElai Vadam Plain\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266096243062,"sku":null,"price":3.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777_Hot_Onion_Pickle_300g_1800x1800_0882a040-8710-406a-834a-918d198f974f.png?v=1770733995"},{"product_id":"777-idli-chilli-powder-165g","title":"777 Idli Chilli Powder 165g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eFour idlis, a well of podi and oil, and fingers red to the knuckle.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Idli milagai podi (idli chilli powder)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 165 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Madras roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Idli, dosai, uthappam\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777's roots go back to Hotel Sri Rama Bhavan, opened in 1933 on Thambu Chetty Street in Madras by brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer. Idli milagai podi is the dry chutney of the tiffin table: roasted dals and red chilli ground to a coarse powder.\u003c\/p\u003e\n\u003cp\u003eMixed with oil it turns into a loose paste that clings to a soft idli. Sprinkled dry, it adds crunch and heat to a dosai. Choosing between podis? Idli podi for tiffin, paruppu podi for hot rice with ghee, puliyodharai mix for tamarind rice.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Pack idlis already smeared with podi and oil for a flight or train. They travel far better than chutney.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/idhayam-gingelly-sesame-oil-1ltr\"\u003eIdhayam Gingelly (Sesame) Oil\u003c\/a\u003e, \u003ca href=\"\/products\/sri-annam-idly-rice-1kg\"\u003eSri Annam Idly Rice\u003c\/a\u003e, \u003ca href=\"\/products\/udhaiyam-urid-dal-whole-5kg\"\u003eUdhaiyam Urad Dal Whole\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266096275830,"sku":null,"price":2.49,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777IDLYCHILLIPOWDER165G_1800x1800_3b08815d-502a-49d1-b4a3-90b158037f4f.png?v=1770733997"},{"product_id":"777-instant-pullyodharai-mix-165g","title":"777 Instant Puliyodharai Mix 165g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003ePurattasi Saturday at the Perumal temple, and puliyodharai prasadam handed out in leaf cups.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Puliyodharai (tamarind rice) powder mix\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 165 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Madras roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Tamarind rice, lunch boxes, travel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 is named after the licence number the business was given under India's Fruit Products Order, and its roots go back to a Madras hotel opened in 1933. Puliyodharai is tamarind rice, the Perumal temple prasadam that every Tamil family has its own version of. This is the dry powder form.\u003c\/p\u003e\n\u003cp\u003eThe powder needs oil to come alive, so it is light to carry and easy to keep in the cupboard. Choosing a tamarind rice? This mix for a quick lunch box; the 777 puliyodharai paste for a ready, oilier finish; A2B puliyogare mix for the Karnataka style.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Make it in the morning for lunch. Tamarind rice tastes better after it has rested an hour or two.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/heera-pink-peanuts-375gms\"\u003eHeera Pink Peanuts\u003c\/a\u003e, \u003ca href=\"\/products\/heera-curry-leaves-20g\"\u003eHeera Curry Leaves\u003c\/a\u003e, \u003ca href=\"\/products\/ashvill-sona-masoori-rice-5kgs\"\u003eAshvill Sona Masoori Rice\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266096341366,"sku":null,"price":2.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/d7b90edc639005d76440fcf992e444d6_1800x1800_aa56d4d2-5b9b-4f84-aacb-615476ea957b.png?v=1770733999"},{"product_id":"777-instant-rice-sevai-rice-noodles-200g","title":"777 Instant Rice Sevai (Rice Noodles) 200g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eLemon sevai in the tiffin box, still smelling of curry leaves at lunch break.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Instant rice sevai (rice noodles)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 200 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Lemon, coconut or tamarind sevai\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 traces its roots to Hotel Sri Rama Bhavan, opened in 1933 by brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer on Thambu Chetty Street in Madras. The name comes from the licence number the business was given under India's Fruit Products Order.\u003c\/p\u003e\n\u003cp\u003eRice sevai is the pressed rice noodle of Tamil breakfasts, the same strands as idiyappam without the steaming and pressing. You soak it, drain it and temper it. Choosing between rice noodles? 777 instant sevai for the quickest tiffin; Anil rice vermicelli for a larger pack; Naga idiyappam flour when you want to press fresh string hoppers.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Spread the drained sevai on a plate for two minutes before tempering. It dries a little and stops clumping.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/heera-curry-leaves-20g\"\u003eHeera Curry Leaves\u003c\/a\u003e, \u003ca href=\"\/products\/heera-desiccated-coconut-fine-300g\"\u003eHeera Desiccated Coconut Fine\u003c\/a\u003e, \u003ca href=\"\/products\/777-coriander-leaf-chutney-thokku-300g\"\u003e777 Coriander Leaf Chutney \/ Thokku\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266096406902,"sku":null,"price":1.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777INSTANTRICESEVAI_RICENOODLES_200G_1800x1800_fe7aa2f8-a69f-4597-bbca-4e1435547dfa.png?v=1770734001"},{"product_id":"777-kaara-kuzhambu-rice-paste-300g","title":"777 Kaara Kuzhambu Rice Paste 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eRain on the window, hot rice, kara kuzhambu, and an appalam cracked over the top.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Kara kuzhambu paste, tamarind and chilli\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Madras roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Hot rice, kuzhambu with vegetables or vathal\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 grew out of Hotel Sri Rama Bhavan, which brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer opened in Madras in 1933. Kara kuzhambu is the hot, tamarind-dark gravy of Tamil home cooking, made without dal and eaten with plain rice and something crisp and fried on the side.\u003c\/p\u003e\n\u003cp\u003eThe paste works two ways: stirred straight through rice, or thinned with water and simmered into a proper kuzhambu with drumstick, brinjal or shallots. Choosing between rice pastes? Kara kuzhambu for heat, vathal kuzhambu for sour and bitter-edged, puliyodharai for tamarind rice.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Fry a handful of shallots in gingelly oil, add the paste and a cup of water, and simmer five minutes.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/idhayam-gingelly-sesame-oil-1ltr\"\u003eIdhayam Gingelly (Sesame) Oil\u003c\/a\u003e, \u003ca href=\"\/products\/777-appalam-dia-5-no-1-300g\"\u003e777 Appalam No 1\u003c\/a\u003e, \u003ca href=\"\/products\/heera-ponni-boiled-rice-5kg\"\u003eHeera Ponni Boiled Rice\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266096472438,"sku":null,"price":4.49,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/productimages2_80_1800x1800_f2c23ce2-b887-4931-ac48-23203aa1e2d9.png?v=1770734002"},{"product_id":"777-kerala-fish-curry-masala-165g","title":"777 Kerala Fish Curry Masala 165g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eMeen curry in a clay chatti, and everyone agreeing it tasted better the next day.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Kerala fish curry masala\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 165 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Madras roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Meen curry with kudampuli or coconut milk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 takes its name from the licence number the business was given under India's Fruit Products Order; its roots are in a Madras hotel opened in 1933. Kerala meen curry is the red, sour fish curry of the coast, soured with kudampuli and cooked in coconut oil, often in a clay chatti.\u003c\/p\u003e\n\u003cp\u003eThis masala gives you the spice base, so the rest is fish, sourness and coconut. Choosing between fish masalas? Kerala fish curry for a sour, coconut-oil gravy; 777 crispy fish fry masala for a dry coating; Annapoorna fish curry masala for a Tamil-style kuzhambu.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Once the fish goes in, swirl the pot instead of stirring so the pieces stay whole.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/ktc-coconut-oil-500ml\"\u003eKTC Coconut Oil\u003c\/a\u003e, \u003ca href=\"\/products\/pavizham-matta-long-grain-rice-5kg\"\u003ePavizham Matta Long Grain Rice\u003c\/a\u003e, \u003ca href=\"\/products\/heera-curry-leaves-20g\"\u003eHeera Curry Leaves\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266096505206,"sku":null,"price":2.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777_Kerala_Fish_Curry_Masala_165g_1800x1800_d6f5c910-8e70-495b-b89c-5d03c1748bd9.jpg?v=1770734005"},{"product_id":"777-kulambu-chilly-powder-165g","title":"777 Kuzhambu Chilli Powder 165g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eKuzhambu milagai thool for the whole month, sent to the mill in a cloth bag.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Kuzhambu milagai thool (kuzhambu chilli powder)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 165 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Madras roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Kara, vathal and puli kuzhambu\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"opb-aka\"\u003e\u003cem\u003eChilli powder, also called milagai thool (Tamil) · mulaku podi (Malayalam) · menasina pudi (Kannada) · karam podi (Telugu) · lal mirch powder (Hindi) · lal tikhat (Marathi) · lal marchu (Gujarati) · lal mirch (Punjabi) · lanka guro (Bengali).\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 started with Hotel Sri Rama Bhavan on Thambu Chetty Street in Madras, opened in 1933 by brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer. Kuzhambu milagai thool is the Tamil chilli blend that goes into tamarind gravies, usually red chilli and coriander with a few other spices.\u003c\/p\u003e\n\u003cp\u003eIt is darker and hotter than sambar podi and gives a kuzhambu its deep red colour. Choosing between powders? Kuzhambu chilli powder for tamarind gravies with no dal; 777 Madras sambar powder for sambar; 777 Madras curry powder for meat and vegetable curries.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Add it to the oil on a low flame for a few seconds before the tamarind water. It scorches fast.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/sri-durga-tamarind-block-1kg\"\u003eSri Durga Tamarind Block\u003c\/a\u003e, \u003ca href=\"\/products\/heera-methi-seeds-fenugreek-seeds-100g\"\u003eHeera Methi Seeds\u003c\/a\u003e, \u003ca href=\"\/products\/sri-durga-dried-vathal-100g-manathakkali-black-shade-seeds\"\u003eSri Durga Manathakkali Vathal\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266096603510,"sku":null,"price":2.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/productimages2_67_1800x1800_460dd926-6a39-403f-9eef-e484eca8043b.png?v=1770734007"},{"product_id":"777-lime-pickle-300g","title":"777 Lime Pickle 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eThayir sadam packed for the school trip, one piece of lime pickle pressed into the corner.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Lime pickle (elumichai oorugai)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Madras roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Curd rice, dal rice, biryani\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"opb-aka\"\u003e\u003cem\u003ePickle, also called oorugai (Tamil) · achar (Malayalam, Hindi, Bengali) · uppinakayi (Kannada) · ooragaya (Telugu) · lonche (Marathi) · athanu (Gujarati) · achaar (Punjabi).\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003eThe name 777 is the licence number the business was given under India's Fruit Products Order, and the brand's roots go back to 1933 in Madras. Elumichai oorugai is traditionally made by curing cut lime with salt, chilli and oil until the skin turns soft.\u003c\/p\u003e\n\u003cp\u003eIt is sour, salty and hot all at once, and the skin is the best part. It is the pickle that sits beside curd rice on every banana leaf. Choosing between pickles? Lime for sour and salty, cut mango for tangy crunch, mixed for a bit of everything.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Chop one piece very fine and stir it straight into a bowl of curd rice.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/sri-annam-thanjavur-ponni-raw-rice-1kg\"\u003eSri Annam Thanjavur Ponni Raw Rice\u003c\/a\u003e, \u003ca href=\"\/products\/maracheeni-appalam-sms-shree-mahalakshmi-appalams-200g\"\u003eMaracheeni Appalam\u003c\/a\u003e, \u003ca href=\"\/products\/sms-rice-onion-vadam-100g\"\u003eSms Rice Onion Vadam\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266096669046,"sku":null,"price":3.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777LimePickle300g_1800x1800_fba363ad-b718-4464-834b-5cf600057580.png?v=1770734009"},{"product_id":"777-madras-chicken-65-masala-165gm","title":"777 Madras Chicken 65 Masala 165g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eFirst plate on the table at every Chennai party, gone before the biryani arrives.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Chicken 65 masala, Madras style\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 165 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Madras roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Chicken 65, gobi 65, paneer 65\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777's roots go back to 1933 and Hotel Sri Rama Bhavan in Madras, opened by brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer. Chicken 65 is Chennai's own fried starter: boneless pieces in red masala, deep fried until crisp and tossed with curry leaves and green chilli.\u003c\/p\u003e\n\u003cp\u003eThis masala is the marinade base, so you add curd, ginger garlic and a spoon of cornflour for the crust. Choosing between chicken masalas? Chicken 65 for dry and crisp; 777 tandoori chicken masala for the oven or grill; 777 country chicken masala for a village-style gravy.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Fry in small batches so the oil stays hot, and throw in the curry leaves for the last ten seconds.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/777-ginger-garlic-paste-300g\"\u003e777 Ginger Garlic Paste\u003c\/a\u003e, \u003ca href=\"\/products\/heera-corn-flour-500g\"\u003eHeera Corn Flour\u003c\/a\u003e, \u003ca href=\"\/products\/heera-curry-leaves-20g\"\u003eHeera Curry Leaves\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266096767350,"sku":null,"price":2.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777_Madras_Chicken_65_Masala_Powder_1800x1800_7d55378c-e117-4766-ac7f-af69eeead835.jpg?v=1770734010"},{"product_id":"777-madras-curry-powder-165gm","title":"777 Madras Curry Powder 165g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eMutton curry day, the pressure cooker hissing, and everyone hovering near the kitchen door.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Madras curry powder\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 165 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Madras roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Chicken, mutton, egg and vegetable curries\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003eThe 777 name is the licence number the business was given under India's Fruit Products Order, and its story starts at a Madras hotel opened in 1933. Madras curry powder is the ground spice blend for everyday meat and vegetable curries, chilli-forward and deep red, the kind that colours a gravy fast.\u003c\/p\u003e\n\u003cp\u003eOne spoon fried in oil after the onions gives a gravy its colour and body. Choosing between blends? Madras curry powder for everyday curries; 777 garam masala to finish a North Indian gravy; 777 Chettinad mutton masala for a Chettinad-style curry.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Fry it in the oil for 30 seconds before the tomato goes in. Curry powder that is not fried tastes dusty.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/777-ginger-garlic-paste-300g\"\u003e777 Ginger Garlic Paste\u003c\/a\u003e, \u003ca href=\"\/products\/shan-fried-onions-400gms\"\u003eShan Fried Onion\u003c\/a\u003e, \u003ca href=\"\/products\/aashirvaad-whole-wheat-flour-chakki-atta-2kg\"\u003eAashirvaad Whole Wheat Flour (Chakki Atta)\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266097324406,"sku":null,"price":2.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/bec94783d557f7d470fd6551a0777cd6_1800x1800_4bbd07f8-e0da-478c-933c-25b589b97f0d.jpg?v=1770734014"},{"product_id":"777-madras-mango-thokku-pickle-300g","title":"777 Madras Mango Thokku Pickle 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eRaw mango season, the grater going all afternoon, and everyone sneezing from the chilli.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Maangai thokku, grated raw mango pickle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Madras roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Curd rice, dosai, chapati\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"opb-aka\"\u003e\u003cem\u003ePickle, also called oorugai (Tamil) · achar (Malayalam, Hindi, Bengali) · uppinakayi (Kannada) · ooragaya (Telugu) · lonche (Marathi) · athanu (Gujarati) · achaar (Punjabi).\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 traces back to brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer and their Hotel Sri Rama Bhavan, opened on Thambu Chetty Street in Madras in 1933. Maangai thokku is raw mango grated and cooked down with chilli and oil into a thick pickle you can spread.\u003c\/p\u003e\n\u003cp\u003eBecause it is grated rather than cut, it spreads like jam and every spoon tastes the same: sour, hot and sharp. Choosing between mango pickles? Thokku to spread and mix; 777 cut mango pickle for crunchy pieces; 777 Vadu mango pickle for whole baby mangoes in brine.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Spread a thin layer on a hot chapati, roll it up, and that is lunch sorted.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/mtr-rava-idli-mix-500g\"\u003eMTR Rava Idli Mix\u003c\/a\u003e, \u003ca href=\"\/products\/777-coriander-leaf-chutney-thokku-300g\"\u003e777 Coriander Leaf Thokku\u003c\/a\u003e, \u003ca href=\"\/products\/aashirvaad-chakki-atta-5kg\"\u003eAashirvaad Chakki Atta\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266098012534,"sku":null,"price":3.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/productimages2_49_1800x1800_5d9420a4-61d4-410a-92c6-389316ded049.png?v=1770734016"},{"product_id":"777-madras-rasam-powder-165g","title":"777 Madras Rasam Powder 165g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eThe first properly cold evening in Dublin, and hot rasam drunk straight from a tumbler.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Madras rasam podi\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 165 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Madras roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Tomato rasam, paruppu rasam, lemon rasam\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003eThe 777 name comes from the licence number the business was given under India's Fruit Products Order; the family's Madras hotel opened in 1933. Rasam podi is the ground spice for rasam, usually pepper, cumin, coriander, toor dal and red chilli, roasted and powdered.\u003c\/p\u003e\n\u003cp\u003eRasam is the thin, peppery tamarind soup that comes after sambar on a Tamil plate, and the course most people go back to for seconds. Choosing between powders? Rasam podi for rasam; 777 Madras sambar powder for sambar; 777 pepper rasam paste for a quicker milagu rasam.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Add the podi just as the rasam starts to froth, and switch off before it boils hard.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/udhaiyam-toor-dhall-1kg\"\u003eUdhaiyam Toor Dal\u003c\/a\u003e, \u003ca href=\"\/products\/tumkur-tamarind-200gms\"\u003eTumkur Tamarind\u003c\/a\u003e, \u003ca href=\"\/products\/lg-asafoetida-hing-cake-100g\"\u003eLG Asafoetida (Hing) Cake\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266100765046,"sku":null,"price":2.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/productimages2_75_1800x1800_b0aaa252-179c-4a2a-b37a-836397f7b6c9.png?v=1770734020"},{"product_id":"777-pepper-rasam-paste-300g","title":"777 Pepper Rasam Paste 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eMilagu rasam and rice, eaten under a blanket on the sofa, with no plans to move.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Milagu (pepper) rasam paste\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Madras roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Pepper rasam with rice, or in a tumbler\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003eThe 777 brand is named after its licence number under India's Fruit Products Order, and its roots go back to 1933 in Madras. Milagu rasam is the peppery version of rasam, thin and sharp with black pepper and tamarind, and this paste has the base ready.\u003c\/p\u003e\n\u003cp\u003eAdd water, simmer, temper, and it is done in about ten minutes. It is hotter at the back of the throat than tomato rasam. Choosing between rasam pastes? Pepper for heat; 777 garlic rasam paste for a strong garlicky one; 777 tomato rasam paste for mild and tangy.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Crush a few extra peppercorns into the tempering if you like it really sharp.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/heera-black-pepper-whole-100g\"\u003eHeera Black Pepper Whole\u003c\/a\u003e, \u003ca href=\"\/products\/swaad-mustard-seeds-black-100gms\"\u003eSwaad Mustard Seeds Black\u003c\/a\u003e, \u003ca href=\"\/products\/sri-annam-thanjavur-ponni-boiled-rice-5kg\"\u003eSri Annam Thanjavur Ponni Boiled Rice\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266105221494,"sku":null,"price":4.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777_Pepper_Rasam_Paste_300g_1800x1800_f440669d-6167-4ad5-a4ff-a15f470095a9.png?v=1770734023"},{"product_id":"777-puliyodharai-rice-paste-300g","title":"777 Puliyodharai Rice Paste 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eTamarind rice in a steel tiffin carrier, opened on the train somewhere past Villupuram.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Puliyodharai (tamarind rice) paste\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Madras roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Tamarind rice, lunch boxes, journeys\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 goes back to 1933 and Hotel Sri Rama Bhavan on Thambu Chetty Street, the Madras hotel of brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer. Puliyodharai paste, also known as puli kaachal, is tamarind cooked down thick with spices and oil, ready to mix into rice.\u003c\/p\u003e\n\u003cp\u003eIt travels well and tastes better after resting, which is why it is the rice for journeys and temple festivals. Choosing a tamarind rice? This paste for a ready, glossy finish; the 777 instant puliyodharai mix for a dry powder; Grand Sweets puli kachal for the Chennai sweet-shop version.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Mix it into rice that has cooled a little so the grains stay separate, then leave it an hour.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/heera-pink-peanuts-1kg\"\u003eHeera Pink Peanuts\u003c\/a\u003e, \u003ca href=\"\/products\/udhaiyam-chana-dhal-1kg\"\u003eUdhaiyam Chana Dal\u003c\/a\u003e, \u003ca href=\"\/products\/elai-vadam-karam-100g\"\u003eElai Vadam Karam\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266108596598,"sku":null,"price":4.49,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777_Puliyodharai_Rice_Paste_300g_1800x1800_1d64aef1-80a5-41ad-9e81-f1583d1b76be.png?v=1770734025"},{"product_id":"777-special-egg-curry-masala-165gm","title":"777 Special Egg Curry Masala 165g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eHostel weekend: a dozen boiled eggs, one pan, and everyone crowded round the stove.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Egg curry masala\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 165 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Madras roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Muttai kuzhambu, egg masala, egg roast\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 began with brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer, whose Hotel Sri Rama Bhavan opened in Madras in 1933. This is its egg curry masala, the spice base for muttai kuzhambu and the quick egg gravy made on nights when there is little else in the fridge.\u003c\/p\u003e\n\u003cp\u003eBoiled eggs go in at the end, scored so the gravy gets inside, and dinner is ready in about twenty minutes. Choosing between masalas? Egg curry masala for a quick egg gravy; 777 Madras curry powder for everyday curries; 777 Madras chicken 65 masala for a fried starter.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Fry the halved eggs in oil with a pinch of the masala until they blister, then add them to the gravy.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/heera-ginger-garlic-puree-210g\"\u003eHeera Ginger Garlic Puree\u003c\/a\u003e, \u003ca href=\"\/products\/pillsbury-gold-atta-5kgs\"\u003ePillsbury Gold Atta\u003c\/a\u003e, \u003ca href=\"\/products\/heera-ponni-boiled-rice-5kg\"\u003eHeera Ponni Boiled Rice\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266109219190,"sku":null,"price":2.79,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/a1d6d27cced075ea24597ba434673820_1800x1800_edc47152-819d-4352-b999-a1b55507514c.png?v=1770734028"},{"product_id":"777-tamarind-paste-300g","title":"777 Tamarind Paste 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003ePuli soaked in a steel cup, squeezed through the fingers till only fibre remained.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Tamarind paste (puli), ready extracted\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Sambar, rasam, kuzhambu, puliyodharai\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 started with brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer, whose Hotel Sri Rama Bhavan opened on Thambu Chetty Street in Madras in 1933. The name 777 comes from the licence number the business was given under India's Fruit Products Order.\u003c\/p\u003e\n\u003cp\u003eThis is tamarind already soaked, squeezed and strained, so it goes straight from the jar into the pot, with no fibre and seeds left in the sink. Thick, dark and properly sour. Choosing between tamarinds? The paste for weeknight sambar and rasam; Aachi tamarind block when you like to extract your own; 777 puliyodharai paste when you want tamarind rice already seasoned.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Start with one teaspoon per pot of rasam, taste once it boils, then add more. Jars vary in strength.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/777-madras-sambar-powder-165g\"\u003e777 Madras Sambar Powder\u003c\/a\u003e, \u003ca href=\"\/products\/777-madras-rasam-powder-165g\"\u003e777 Madras Rasam Powder\u003c\/a\u003e, \u003ca href=\"\/products\/lg-asafoetida-hing-cake-100g\"\u003eLG Asafoetida (Hing) Cake\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266109514102,"sku":null,"price":4.49,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777_Tamarind_Paste_300g_1800x1800_0632dccc-2081-4d4b-8a84-c72739bf2bec.png?v=1770734029"},{"product_id":"777-tandoori-chicken-masala-165g","title":"777 Tandoori Chicken Masala 165g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eNew Year's Eve on the terrace, the chicken charring on a borrowed grill.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Tandoori masala for chicken\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 165 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Tandoori chicken, tikka, oven or grill\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003eThe name 777 comes from the licence number the business was given under India's Fruit Products Order, and its roots go back to Hotel Sri Rama Bhavan in Madras, 1933. Tandoori chicken is marinated in yogurt and spice, then cooked at a fierce heat until it chars at the edges.\u003c\/p\u003e\n\u003cp\u003eThis masala is the spice half of that marinade. Stir it into thick yogurt with lemon and a little oil, and the chicken cooks up spicy, tangy and smoky at the edges. Choosing between 777 chicken masalas? Tandoori for grilled and dry; Madras Chicken 65 for crisp fried pieces; Country Chicken Masala for a curry with gravy.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Slash the chicken to the bone before marinating. The masala gets right in and the thick pieces cook through.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/777-ginger-garlic-paste-300g\"\u003e777 Ginger Garlic Paste\u003c\/a\u003e, \u003ca href=\"\/products\/heera-kasuri-methi-methi-leaves-50g\"\u003eHeera Kasoori Methi (Methi Leaves)\u003c\/a\u003e, \u003ca href=\"\/products\/akash-basmati-rice-5kg\"\u003eAkash Basmati Rice\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266112758134,"sku":null,"price":2.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777_Tandoori_Chicken_Masala_165g_1800x1800_86b13616-ff87-4d16-b53b-50768a2d1dad.png?v=1770734031"},{"product_id":"777-tangy-tomato-chutney-thokku-300g","title":"777 Tangy Tomato Chutney \/ Thokku 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eSunday evening uthappam, with a red swipe of thakkali thokku spread right across the top.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Tomato thokku (thakkali thokku)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Dosai, uthappam, hot rice, a quick gravy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777's roots go back to 1933, when Hotel Sri Rama Bhavan opened on Thambu Chetty Street in Madras. Thakkali thokku is tomatoes cooked down slowly with chilli and spice until the oil separates and the colour turns deep red.\u003c\/p\u003e\n\u003cp\u003eIt is tangy and mildly hot, thick enough to spread and loose enough to stir through rice. A spoonful with a little gingelly oil turns plain rice into lunch. Choosing between 777 tomato jars? The thokku for spreading and mixing; Tangy Tomato Pickle for a sharper, oilier jar; Tomato Andhra Style Pickle for real heat.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Thin two spoons with a little hot water and pour it over idli. That is a tomato chutney in under a minute.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/sri-annam-idly-rice-1kg\"\u003eSri Annam Idly Rice\u003c\/a\u003e, \u003ca href=\"\/products\/777-idli-chilli-powder-165g\"\u003e777 Idli Chilli Powder\u003c\/a\u003e, \u003ca href=\"\/products\/nalla-maharaja-wood-pressed-sesame-oil-1-litre\"\u003eNala Maharaja Wood Pressed Sesame Oil\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266114265462,"sku":null,"price":4.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777_Tangy_Tomato_Chutney_Thokku_300g_1800x1800_4812e68f-3d43-48f5-835c-ad0ea9c3c601.png?v=1772203572"},{"product_id":"777-tomato-rice-paste-300g","title":"777 Tomato Andhra Style Pickle 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eLunch with a Vijayawada friend, and the tomato pickle that made the whole table cough.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Andhra-style tomato pickle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Curd rice, pappu, hot rice with ghee\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"opb-aka\"\u003e\u003cem\u003ePickle, also called oorugai (Tamil) · achar (Malayalam, Hindi, Bengali) · uppinakayi (Kannada) · ooragaya (Telugu) · lonche (Marathi) · athanu (Gujarati) · achaar (Punjabi).\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777's roots go back to 1933, when Hotel Sri Rama Bhavan opened on Thambu Chetty Street in Madras. Andhra pickles are known for their heat, and a tomato pickle is one of the everyday jars on a Telugu table.\u003c\/p\u003e\n\u003cp\u003eThis one is hotter and sourer than a Tamil tomato pickle, with plenty of chilli in every spoon, so go gently the first time. Choosing between 777 tomato jars? Andhra Style for the most heat; Tangy Tomato Pickle for a milder sour kick; the Tangy Tomato Thokku for spreading on dosai.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Mix half a teaspoon into hot rice with a spoon of ghee before anything else goes on the plate. That is the Andhra way to start.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/777-gongura-leaf-pickle-300g\"\u003e777 Gongura Leaf Pickle\u003c\/a\u003e, \u003ca href=\"\/products\/sri-annam-andhra-sona-masoori-rice-5kg\"\u003eSri Annam Andhra Sona Masoori Rice\u003c\/a\u003e, \u003ca href=\"\/products\/grb-pure-ghee-500ml\"\u003eGRB Pure Ghee\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266114888054,"sku":null,"price":4.49,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777_Tomato_Rice_Paste_300g_1800x1800_7eee028c-0a39-4a3c-85f9-e86271a702e0.png?v=1770734034"},{"product_id":"777-turmeric-powder-500g","title":"777 Turmeric Powder 500g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eA pinch of manjal in the paruppu, and yellow fingerprints on every tea towel.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Turmeric powder (manjal podi)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 500 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Dal, sambar, curries, rice, marinades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"opb-aka\"\u003e\u003cem\u003eTurmeric, also called manjal (Tamil, Malayalam) · arishina (Kannada) · pasupu (Telugu) · haldi (Hindi, Punjabi) · halad (Marathi) · haldar (Gujarati) · holud (Bengali).\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 has roots going back to 1933, when brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer opened Hotel Sri Rama Bhavan on Thambu Chetty Street in Madras. Turmeric is the dried root of a plant in the ginger family, ground to a bright yellow powder, and it goes into nearly every Indian pot.\u003c\/p\u003e\n\u003cp\u003eIt gives dal and sambar their colour and a warm, earthy base note, and it is used in small amounts, a pinch to half a teaspoon. Choosing between everyday powders? Turmeric for colour and earthiness; Kashmiri chilli for red colour with gentle heat; coriander powder for body in a gravy.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Add it to the hot oil with the onions for a few seconds. Turmeric stirred in at the very end tastes raw and dusty.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/heera-toor-dal-plain-2kg\"\u003eHeera Toor Dal Plain\u003c\/a\u003e, \u003ca href=\"\/products\/heera-kashmiri-chilli-powder-100g\"\u003eHeera Kashmiri Chilli Powder\u003c\/a\u003e, \u003ca href=\"\/products\/sakthi-coriander-powder-200g\"\u003eSakthi Coriander Powder\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266118132086,"sku":null,"price":5.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777_Turmeric_Powder_500g_1800x1800_d18ea1c1-ac0c-4393-9b28-daf258810b13.png?v=1770734037"},{"product_id":"777-vathal-kuzhambu-rice-paste-300g","title":"777 Vathal Kuzhambu Rice Paste 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eKuzhambu reheated on the third day, when everyone agreed it had finally come good.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Vathal kuzhambu paste\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Hot rice with gingelly oil, appalam on the side\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003eThe name 777 comes from the licence number the business was given under India's Fruit Products Order, and its roots go back to Hotel Sri Rama Bhavan in Madras, 1933. Vathal kuzhambu is the dark, tamarind-sour kuzhambu of Tamil homes, made with dried vegetables or berries fried in gingelly oil.\u003c\/p\u003e\n\u003cp\u003eThis paste is the kuzhambu already cooked down thick. Mix it straight into hot rice, or loosen it with water for a quick gravy. It is sour, hot and a little bitter in the good way. Choosing between 777 rice pastes? Vathal Kuzhambu for dark and sour; Kaara Kuzhambu for more chilli; Puliyodharai for tamarind rice.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Fry a spoon of sundakkai vathal in gingelly oil and stir it in before serving. It tastes like it was made at home.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/sri-durga-dried-vathal-100g-sundaikai-turkey-berry\"\u003eSri Durga Dried Vathal Sundaikai (Turkey Berry)\u003c\/a\u003e, \u003ca href=\"\/products\/idhayam-gingelly-sesame-oil-1ltr\"\u003eIdhayam Gingelly (Sesame) Oil\u003c\/a\u003e, \u003ca href=\"\/products\/sri-annam-thanjavur-ponni-boiled-rice-1kg\"\u003eSri Annam Thanjavur Ponni Boiled Rice\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266119344502,"sku":null,"price":4.49,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777_Vathal_Kuzhambu_Rice_Paste_300g_1800x1800_ed71e7ce-ad47-4e86-9089-769a11f11f26.png?v=1770734038"},{"product_id":"777-village-meat-masala-165gm","title":"777 Village Meat Masala 165g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eThatha at the table by noon on Sundays, steel plate out, waiting for the kari kuzhambu.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Village-style meat masala\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 165 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Mutton kuzhambu, kari varuval, slow curries\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 has roots going back to 1933, when brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer opened Hotel Sri Rama Bhavan on Thambu Chetty Street in Madras. Village-style meat curry in Tamil Nadu means a rustic kari kuzhambu: no cream or cashew, just onion, tomato, spice and time.\u003c\/p\u003e\n\u003cp\u003eThis masala is made for that kind of cooking. Give it long, slow heat and the gravy goes deep and dark. Choosing between mutton masalas? 777 Village Meat for rustic and homely; 777 Chettinad Mutton for peppery Karaikudi-style; Annapoorna Dindigul Mutton Kulambu Masala for the Dindigul style.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Fry the masala in the oil for a full minute before the meat goes in. It smells toasted, not dusty, when it is ready.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/777-ginger-garlic-paste-300g\"\u003e777 Ginger Garlic Paste\u003c\/a\u003e, \u003ca href=\"\/products\/sri-annam-seeraga-samba-rice-1kg\"\u003eSri Annam Seeraga Samba Rice\u003c\/a\u003e, \u003ca href=\"\/products\/idhayam-mantra-ground-nut-oil-1ltr\"\u003eIdhayam Mantra Groundnut Oil\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57266122359158,"sku":null,"price":2.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777_Village_Meat_Masala_165g_1800x1800_3de1e680-dc5b-4525-ac8e-232eb01cbd11.png?v=1770734040"},{"product_id":"777-vadu-mango-pickle-in-brine-300g","title":"777 Vadu Mango Pickle (In Brine) - 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eBaby mangoes wrinkled in their brine, fished out whole and bitten right down to the stone.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Vadu mangai, tender baby mangoes in brine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Curd rice, thayir sadam lunch boxes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"opb-aka\"\u003e\u003cem\u003ePickle, also called oorugai (Tamil) · achar (Malayalam, Hindi, Bengali) · uppinakayi (Kannada) · ooragaya (Telugu) · lonche (Marathi) · athanu (Gujarati) · achaar (Punjabi).\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777's roots go back to 1933, when Hotel Sri Rama Bhavan opened on Thambu Chetty Street in Madras. Vadu mangai is made from whole tender mangoes picked small, before the stone hardens. 777 says these are brined with rock salt, mustard and red chilli.\u003c\/p\u003e\n\u003cp\u003eThe mangoes stay crunchy and turn sharp, salty and gently hot, and the brine itself is good stirred into curd rice. It is a very different jar from an oil pickle. Choosing between 777 mango pickles? Vadu for whole, crunchy baby mangoes; Cut Mango for pieces in oil; Madras Mango Thokku for grated and spreadable.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Bite the mango, then take a mouthful of curd rice. Spoon a little of the brine into the rice as well.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/sri-annam-thanjavur-ponni-raw-rice-1kg\"\u003eSri Annam Thanjavur Ponni Raw Rice\u003c\/a\u003e, \u003ca href=\"\/products\/heera-curry-leaves-20g\"\u003eHeera Curry Leaves\u003c\/a\u003e, \u003ca href=\"\/products\/elai-vadam-plain-100g\"\u003eElai Vadam Plain\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57271404659062,"sku":null,"price":2.29,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/ABLOC00733.webp?v=1770818530"},{"product_id":"777-cut-mango-pickle-300g","title":"777 Cut Mango Pickle 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eWrapped in three plastic covers inside the suitcase, because a leak would ruin everything.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Cut mango pickle (maangai urugai)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Curd rice, dosai, chapati\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"opb-aka\"\u003e\u003cem\u003ePickle, also called oorugai (Tamil) · achar (Malayalam, Hindi, Bengali) · uppinakayi (Kannada) · ooragaya (Telugu) · lonche (Marathi) · athanu (Gujarati) · achaar (Punjabi).\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 has roots going back to 1933 and a hotel on Thambu Chetty Street in Madras. Its name is the licence number the business was given under India's Fruit Products Order.\u003c\/p\u003e\n\u003cp\u003eMaangai urugai is raw mango cut into pieces and pickled in oil with chilli and spices: sour, hot and salty, the jar that ends up living beside the rice. Choosing between mango pickles? 777 cut mango for pieces to bite into; 777 Madras Mango Thokku for grated and spreadable; 777 Vadu Mango Pickle (In Brine) for whole tender mangoes.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Take a few pieces into a small bowl for the week, and keep the big jar closed. It keeps far better that way.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/udhaiyam-ponni-raw-rice-1kg\"\u003eUdhaiyam Ponni Raw Rice\u003c\/a\u003e, \u003ca href=\"\/products\/aashirvaad-chakki-atta-5kg\"\u003eAashirvaad Chakki Atta\u003c\/a\u003e, \u003ca href=\"\/products\/777-madras-rasam-powder-165g\"\u003e777 Madras Rasam Powder\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57380503880054,"sku":null,"price":3.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/productimages2_60_1800x1800_22b8a13c-58c8-4294-80ef-4ca35403367a.png?v=1772203555"},{"product_id":"777-garlic-rasam-paste-300g","title":"777 Garlic Rasam Paste 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eRain on the tin roof, and poondu rasam drunk straight from a steel tumbler.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Garlic rasam paste (poondu rasam)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Poondu rasam with rice, or by the tumbler\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 has roots going back to 1933, when Hotel Sri Rama Bhavan opened on Thambu Chetty Street in Madras. Poondu rasam is the thin, peppery-sour garlic rasam of Tamil homes, eaten poured over rice or sipped hot from a tumbler.\u003c\/p\u003e\n\u003cp\u003eThis paste has the rasam base ready, so it needs only water, a boil and a tempering. Poured over hot rice with a spoon of ghee, it is the lunch everyone wants on a cold, wet day. Choosing between 777 rasam pastes? Garlic for poondu rasam; Pepper for a sharper milagu rasam; Tomato for a milder, tangier one.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Switch off the heat the moment it froths up. A rasam that boils hard loses its smell.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/udhaiyam-toor-dhall-1kg\"\u003eUdhaiyam Toor Dal\u003c\/a\u003e, \u003ca href=\"\/products\/swaad-mustard-seeds-black-100gms\"\u003eSwaad Mustard Seeds Black\u003c\/a\u003e, \u003ca href=\"\/products\/udhaiyam-appalam-225g\"\u003eUdhaiyam Appalam\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57380503912822,"sku":null,"price":4.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777-GARLIC-RASAM-PASTE-300G_1800x1800_16dc7c88-de82-4d1c-9a59-65954c28bad5.jpg?v=1772203557"},{"product_id":"777-ginger-pickle-300g","title":"777 Ginger Pickle 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eA sliver of ginger pickle beside Saturday biryani, cutting straight through the ghee.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Ginger pickle (inji urugai)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Curd rice, biryani, anything rich\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"opb-aka\"\u003e\u003cem\u003ePickle, also called oorugai (Tamil) · achar (Malayalam, Hindi, Bengali) · uppinakayi (Kannada) · ooragaya (Telugu) · lonche (Marathi) · athanu (Gujarati) · achaar (Punjabi).\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003eThe name 777 is the licence number the business was given under India's Fruit Products Order. Its roots go back to Hotel Sri Rama Bhavan on Thambu Chetty Street in Madras, 1933. Inji urugai is fresh ginger cut small and pickled in oil with chilli and spices.\u003c\/p\u003e\n\u003cp\u003eIt is sharp, hot and a little sweet from the ginger itself, which is why it sits so well next to anything heavy. Choosing between 777 pickles? Ginger for sharp heat; Mango Ginger for a milder, fragrant tang; Garlic for mellow, spicy cloves.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Put a small spoon beside curd rice at the end of a big meal. That is where it belongs.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/sri-annam-thanjavur-ponni-raw-rice-1kg\"\u003eSri Annam Thanjavur Ponni Raw Rice\u003c\/a\u003e, \u003ca href=\"\/products\/777-mango-ginger-pickle-300g\"\u003e777 Mango Ginger Pickle\u003c\/a\u003e, \u003ca href=\"\/products\/777-puliyodharai-rice-paste-300g\"\u003e777 Puliyodharai Rice Paste\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57380503945590,"sku":null,"price":3.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/574C1C17-81FD-493E-9BBD-A775B72D4BB0.webp?v=1783526849"},{"product_id":"777-gongura-leaf-pickle-300g","title":"777 Gongura Leaf Pickle 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eAn Andhra meals mess, unlimited rice, and gongura spooned onto every plate.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Gongura (sorrel leaf) pickle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Hot rice with ghee, dosai, chapati\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"opb-aka\"\u003e\u003cem\u003ePickle, also called oorugai (Tamil) · achar (Malayalam, Hindi, Bengali) · uppinakayi (Kannada) · ooragaya (Telugu) · lonche (Marathi) · athanu (Gujarati) · achaar (Punjabi).\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 goes back to brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer and their Madras hotel, Hotel Sri Rama Bhavan, opened in 1933. Gongura is the sour leaf of the roselle plant, and gongura pachadi is the pickle Andhra and Telangana homes keep on the table year round.\u003c\/p\u003e\n\u003cp\u003eIt is sour in a way nothing else on the shelf is, deep green-brown and hot. Choosing between gongura products? 777 gongura pickle for a spoon beside rice; Aachi Gongura Pickle for another Andhra-style jar; A2B Gongura Rice Paste for mixing a whole plate of gongura rice.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Mix a spoon into the first handful of hot rice with a little ghee, the Andhra way, before anything else on the plate.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/grb-pure-ghee-500ml\"\u003eGRB Pure Ghee\u003c\/a\u003e, \u003ca href=\"\/products\/sri-annam-andhra-sona-masoori-rice-5kg\"\u003eSri Annam Andhra Sona Masoori Rice\u003c\/a\u003e, \u003ca href=\"\/products\/777-rice-powder-165gm-dhall\"\u003e777 Rice Powder - Dhall\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57380503978358,"sku":null,"price":3.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/897231000394_4_1800x1800_11c2d8a4-d0ea-4897-851f-75cfd5a8ea8d.jpg?v=1772203561"},{"product_id":"777-hot-onion-chutney-thokku-300g","title":"777 Hot Onion Chutney \/ Thokku 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eLeftover dosai batter on a Sunday night, and a jar of vengaya thokku to finish it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Vengaya thokku, onion chutney cooked down with chilli and tamarind\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Madras roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Dosai, uthappam, idli, hot rice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 began with brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer, whose Hotel Sri Rama Bhavan opened on Thambu Chetty Street in Madras in 1933. Vengaya thokku is onions cooked down slowly with chilli and tamarind until dark and jammy, with the oil rising to the top.\u003c\/p\u003e\n\u003cp\u003eThis is the hot one: sweet from the onions first, then the chilli arrives. It spreads easily inside a dosai and holds its own next to plain idli. Choosing between thokkus? Onion for sweet heat, tomato for tangy, ginger for sharp and spicy.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Spread a teaspoon over a half-cooked uthappam, flip it for ten seconds, and serve.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/grb-ragi-dosa-mix-500gms\"\u003eGRB Ragi Dosa Mix\u003c\/a\u003e, \u003ca href=\"\/products\/777-tangy-tomato-chutney-thokku-300g\"\u003e777 Tangy Tomato Thokku\u003c\/a\u003e, \u003ca href=\"\/products\/idhayam-gingelly-sesame-oil-1ltr\"\u003eIdhayam Gingelly (Sesame) Oil\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57380504011126,"sku":null,"price":4.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777-HOT-ONION-CHUTNEYTHOKKU-300G_1800x1800_893669bf-5b26-40a9-8623-4ad20c680184.jpg?v=1772203564"},{"product_id":"777-mango-ginger-pickle-300g","title":"777 Mango Ginger Pickle 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eMaa inji from the Mylapore vegetable market, the root that smells of raw mango.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Mango ginger (maa inji) pickle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Madras roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Curd rice, dal rice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"opb-aka\"\u003e\u003cem\u003ePickle, also called oorugai (Tamil) · achar (Malayalam, Hindi, Bengali) · uppinakayi (Kannada) · ooragaya (Telugu) · lonche (Marathi) · athanu (Gujarati) · achaar (Punjabi).\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777's name is the licence number the business was given under India's Fruit Products Order, and its roots go back to a Madras hotel opened in 1933. Mango ginger, maa inji in Tamil, is a pale root from the ginger family that smells of raw green mango, though there is no mango in it.\u003c\/p\u003e\n\u003cp\u003ePickled, it is crunchy, sharp and sour, lighter than mango pickle and fresher than ginger. Choosing between pickles? Mango ginger for crisp and fresh; 777 ginger pickle for proper ginger heat; 777 lime pickle for sour and salty.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Try it with plain curd rice first. Its smell is the whole point, and a strong curry hides it.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/sri-annam-thanjavur-ponni-raw-rice-10kg\"\u003eSri Annam Thanjavur Ponni Raw Rice\u003c\/a\u003e, \u003ca href=\"\/products\/udhaiyam-appalam-225g\"\u003eUdhaiyam Appalam\u003c\/a\u003e, \u003ca href=\"\/products\/udhaiyam-moong-dhal-1kg\"\u003eUdhaiyam Moong Dhal\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57380504043894,"sku":null,"price":2.29,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/productimages2_52_1800x1800_4f3d3a3f-b245-460f-a5a8-3fab8bfcaea7.png?v=1772203566"},{"product_id":"777-mixed-pickle-300g","title":"777 Mixed Pickle 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eBiryani leftovers the next day, cold from the fridge, rescued by a spoon of mixed pickle.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Mixed vegetable pickle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Madras roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Biryani, chapati, curd rice, dal rice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"opb-aka\"\u003e\u003cem\u003ePickle, also called oorugai (Tamil) · achar (Malayalam, Hindi, Bengali) · uppinakayi (Kannada) · ooragaya (Telugu) · lonche (Marathi) · athanu (Gujarati) · achaar (Punjabi).\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 grew from Hotel Sri Rama Bhavan, opened in 1933 on Thambu Chetty Street in Madras by brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer. Mixed pickle is the jar for people who can never decide: several vegetables and fruits cured together in one jar with oil and spice.\u003c\/p\u003e\n\u003cp\u003eEvery spoon is a little different, sour one bite and hot the next. It goes with nearly anything, from chapati to biryani. Choosing between pickles? Mixed for a bit of everything, gongura for Andhra sourness, garlic for a deeper, savoury heat.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Stir the jar from the bottom before serving. The spice settles and the top pieces dry out.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/pillsbury-atta-5kgs\"\u003ePillsbury Atta\u003c\/a\u003e, \u003ca href=\"\/products\/daawat-original-basmati-5-kg\"\u003eDaawat Original Basmati Rice\u003c\/a\u003e, \u003ca href=\"\/products\/heera-moong-dal-washed-2kg\"\u003eHeera Moong Dal Washed\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57380504076662,"sku":null,"price":3.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777_Mixed_Pickle_300g_1800x1800_bbb2281b-3f16-4344-8f7f-544dd8eac147.png?v=1772203568"},{"product_id":"777-spicy-ginger-chutney-thokku-300g","title":"777 Spicy Ginger Chutney \/ Thokku 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eHostel mess dinners, rescued by a jar of inji thokku packed in a suitcase from home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Ginger thokku (inji thokku)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Curd rice, dosai, hot rice with gingelly oil\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 has roots going back to 1933, when brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer opened Hotel Sri Rama Bhavan on Thambu Chetty Street in Madras. Inji thokku is traditionally ginger cooked down slowly with tamarind, jaggery and chilli until it is thick and spoonable.\u003c\/p\u003e\n\u003cp\u003eIt is sharp, hot and slightly sweet, with a jammy texture that clings to rice. A teaspoon is enough to wake up a whole plate of curd rice. Choosing between 777 ginger jars? The thokku for a smooth spread; Ginger Pickle for cut pieces in oil; Mango Ginger Pickle for something milder and more fragrant.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Spread a thin layer inside a dosai before folding it for the lunch box. It stays put and does not leak.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/sri-annam-thanjavur-ponni-raw-rice-1kg\"\u003eSri Annam Thanjavur Ponni Raw Rice\u003c\/a\u003e, \u003ca href=\"\/products\/idhayam-gingelly-sesame-oil-1ltr\"\u003eIdhayam Gingelly (Sesame) Oil\u003c\/a\u003e, \u003ca href=\"\/products\/777-ginger-pickle-300g\"\u003e777 Ginger Pickle\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57380504207734,"sku":null,"price":4.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777_Spicy_Ginger_Chutney_Thokku_300g_1800x1800_64cb66c1-5323-4f91-be18-704167158a12.png?v=1772203570"},{"product_id":"777-tangy-tomato-pickle-300g","title":"777 Tangy Tomato Pickle 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eBreakfast idli eaten cold at four o'clock, with a spoon of tomato pickle and no plate.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Tomato pickle (thakkali urugai)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Curd rice, idli, plain dosai\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"opb-aka\"\u003e\u003cem\u003ePickle, also called oorugai (Tamil) · achar (Malayalam, Hindi, Bengali) · uppinakayi (Kannada) · ooragaya (Telugu) · lonche (Marathi) · athanu (Gujarati) · achaar (Punjabi).\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003eThe name 777 comes from the licence number the business was given under India's Fruit Products Order. Thakkali urugai is tomato cooked into oil with chilli and spice, so it keeps in the jar far longer than a fresh chutney.\u003c\/p\u003e\n\u003cp\u003eIt is sour and hot, looser and oilier than a thokku, and meant to be eaten a little at a time with something plain. Choosing between 777 tomato jars? Tangy Tomato Pickle for everyday sourness; Tomato Andhra Style Pickle for more fire; the Tangy Tomato Thokku for spreading inside dosai.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Put a teaspoon at the side of the plate, not on the rice. Mix it in a little at a time.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/sri-annam-thanjavur-ponni-raw-rice-1kg\"\u003eSri Annam Thanjavur Ponni Raw Rice\u003c\/a\u003e, \u003ca href=\"\/products\/udhaiyam-appalam-225g\"\u003eUdhaiyam Appalam\u003c\/a\u003e, \u003ca href=\"\/products\/777-lime-pickle-300g\"\u003e777 Lime Pickle\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57380504273270,"sku":null,"price":3.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777_Tangy_Tomato_Pickle_300g_1800x1800_8a104886-f0bf-468d-a51e-170032e83a37.png?v=1772203575"},{"product_id":"777-tomato-rasam-paste-300g","title":"777 Tomato Rasam Paste 300g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eThakkali rasam ladled over a second helping of rice, because the first one never counts.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Tomato rasam paste (thakkali rasam)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 300 g jar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Rasam rice, or a cup on its own\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 has roots going back to 1933, when brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer opened Hotel Sri Rama Bhavan on Thambu Chetty Street in Madras. Thakkali rasam is the thin, tangy tomato rasam that comes between sambar and curd rice at a South Indian lunch.\u003c\/p\u003e\n\u003cp\u003eThe paste has the rasam base ready, so the whole job takes five minutes: water, a gentle boil and a tempering. It is softer and tangier than a pepper rasam. Choosing between 777 rasam pastes? Tomato for mild and tangy; Pepper for a sharper milagu rasam; Garlic for poondu rasam.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Throw in a handful of chopped coriander just as it froths, then take it straight off the heat.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/udhaiyam-toor-dhall-1kg\"\u003eUdhaiyam Toor Dal\u003c\/a\u003e, \u003ca href=\"\/products\/heera-curry-leaves-20g\"\u003eHeera Curry Leaves\u003c\/a\u003e, \u003ca href=\"\/products\/777-appalam-dia-4-no-3-200g\"\u003e777 Appalam Dia 4\" No 3\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57380504306038,"sku":null,"price":4.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777_Tomato_Rasam_Paste_300g_1800x1800_7b3c837d-09a9-4d6b-ba6f-85b5921e703a.png?v=1772203576"},{"product_id":"777-biriyani-pulav-masala-165g","title":"777 Biryani Pulav Masala 165g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eCarrot and peas pulao in the school-trip tiffin, still warm at the first stop.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Ground masala for biryani and pulao\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 165 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Chicken or mutton biryani, veg pulao\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777's story begins at Hotel Sri Rama Bhavan on Thambu Chetty Street, Madras, in 1933. The 777 name is the licence number the business was given under India's Fruit Products Order.\u003c\/p\u003e\n\u003cp\u003eThis is a ready-ground biryani and pulao masala, so the whole-spice shopping list becomes one spoon. It goes in after the onions have browned and before the rice, for a biryani or a lighter vegetable pulao. Choosing between masalas? 777 biriyani pulav masala for the rice pot; 777 garam masala for a final pinch over gravies; Shan Briyani Masala for a Pakistani-style biryani.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Fry the masala in the ghee for thirty seconds before the tomatoes go in. It smells completely different after.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/sri-annam-seeraga-samba-rice-1kg\"\u003eSri Annam Seeraga Samba Rice\u003c\/a\u003e, \u003ca href=\"\/products\/777-ginger-garlic-paste-300g\"\u003e777 Ginger Garlic Paste\u003c\/a\u003e, \u003ca href=\"\/products\/grb-pure-ghee-500ml\"\u003eGRB Pure Ghee\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57380505682294,"sku":null,"price":2.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/Untitled_500x500px_39_1800x1800_33c5a38c-0210-4183-b833-04e4ca56df7a.png?v=1772203626"},{"product_id":"777-country-chicken-masala-165gm","title":"777 Country Chicken Masala 165g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eNattu kozhi bought at the Sunday santhai, and a kuzhambu that took all afternoon.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Masala for country chicken (nattu kozhi)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 165 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Nattu kozhi kuzhambu with rice or dosai\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003eThe number 777 is the licence number the business was given under India's Fruit Products Order, and its roots go back to Hotel Sri Rama Bhavan in Madras, 1933. Nattu kozhi is country chicken, the free-roaming village bird, with firmer meat than a broiler.\u003c\/p\u003e\n\u003cp\u003eBecause it takes longer to cook, a nattu kozhi kuzhambu wants a bolder masala, and this blend is made for exactly that. Choosing between chicken masalas? 777 Country Chicken for a slow village-style kuzhambu; 777 Madras Chicken 65 Masala for fried starters; 777 Tandoori Chicken Masala for oven or grill.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Grind a little coconut with fennel and stir it in for the last five minutes. The gravy thickens and softens.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/heera-desiccated-coconut-fine-300g\"\u003eHeera Desiccated Coconut Fine\u003c\/a\u003e, \u003ca href=\"\/products\/idhayam-gingelly-sesame-oil-1ltr\"\u003eIdhayam Gingelly (Sesame) Oil\u003c\/a\u003e, \u003ca href=\"\/products\/udhaiyam-ponni-boiled-rice-5kg\"\u003eUdhaiyam Ponni Boiled Rice\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57380505780598,"sku":null,"price":2.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/f2dd110e0090baa3f030d8df88c3b4db_1800x1800_ce983292-15d3-463c-bbe7-59ae8dce02e5.png?v=1772203628"},{"product_id":"777-garlic-dhall-rice-powder-165g","title":"777 Dhall Rice Powder 165g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eThe first ball of rice at a wedding lunch: podi, ghee, and nobody waiting for sambar.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Dhall rice powder (paruppu podi)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 165 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Chennai, roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Hot rice with ghee, idli, dosai\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 goes back to Hotel Sri Rama Bhavan, opened on Thambu Chetty Street in Madras in 1933 by brothers R.S. Narayanasamy Iyer and R.S. Ganapathy Iyer. Paruppu podi is a dry powder of roasted dal and spices, mixed into hot rice with ghee or gingelly oil.\u003c\/p\u003e\n\u003cp\u003eIn a traditional meal it is the very first course, before the sambar arrives, and it is what children are often given first. Choosing between rice powders? 777 dhall rice powder for mild and nutty; Annapoorna Dhall Rice Powder for another everyday pack; Sakthi Garlic Rice Powder for a garlicky one.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Make a small well in the hot rice, add the podi, then pour the ghee into the well before mixing.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/grb-pure-ghee-200ml\"\u003eGRB Pure Ghee\u003c\/a\u003e, \u003ca href=\"\/products\/idhayam-gingelly-sesame-oil-1ltr\"\u003eIdhayam Gingelly (Sesame) Oil\u003c\/a\u003e, \u003ca href=\"\/products\/sri-annam-thanjavur-ponni-boiled-rice-5kg\"\u003eSri Annam Thanjavur Ponni Boiled Rice\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57380505813366,"sku":null,"price":2.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777-GARLIC-DHALL-RICE-POWDER-165G_1800x1800_d72870a4-5419-4359-8190-aa6f36f33fa9.jpg?v=1772203629"},{"product_id":"777-madras-sambar-powder-165g","title":"777 Madras Sambar Powder 165g","description":"\u003cp class=\"opb-hook\"\u003e\u003cstrong\u003eDrumstick sambar, and the quiet fight over who got the last piece.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"opb-glance\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat:\u003c\/strong\u003e Madras sambar podi\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e 165 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e 777, Madras roots going back to 1933\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Sambar with toor dal and vegetables\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003e777 traces its roots to 1933, when Hotel Sri Rama Bhavan opened on Thambu Chetty Street in Madras. Sambar podi is the Tamil spice blend that turns toor dal, tamarind and vegetables into sambar, usually roasted coriander, chilli, dals and fenugreek ground together.\u003c\/p\u003e\n\u003cp\u003eIt thickens the sambar a little and gives it that warm red colour. The same pot feeds idli in the morning and rice at lunch, which is why the tin empties quickly. Choosing between sambar powders? 777 for Madras style; Sakthi sambar powder from Erode; MTR sambar powder for the Bengaluru style.\u003c\/p\u003e\n\u003cp class=\"opb-tip\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Add the podi with the tamarind water, not in the tempering, and let it boil a full five minutes.\u003c\/p\u003e\n\u003cp class=\"opb-pairs\"\u003e\u003cstrong\u003eGoes well with:\u003c\/strong\u003e \u003ca href=\"\/products\/heera-toor-dal-plain-2kg\"\u003eHeera Toor Dal Plain\u003c\/a\u003e, \u003ca href=\"\/products\/aachi-tamarind-250g\"\u003eAachi Tamarind\u003c\/a\u003e, \u003ca href=\"\/products\/heera-black-mustard-seeds-100g\"\u003eHeera Black Mustard Seeds\u003c\/a\u003e\u003c\/p\u003e","brand":"777","offers":[{"title":"Default Title","offer_id":57380505846134,"sku":null,"price":2.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/4151\/1286\/files\/777MADRASSAMBARPOWDER165G_1800x1800_99497496-b0dd-46d9-8c75-bcf6d8323b76.png?v=1772203632"}],"url":"https:\/\/oneplacebazaar.com\/collections\/seven-seven-seven.oembed?page=3","provider":"One Place Bazaar","version":"1.0","type":"link"}